CTR UP
HIGH
PERFORMANCE
COURSE CLOSED
Video Format
5 Sessions
Price will rise in
01:04:34:32
WHO IS THIS COURSE FOR?
PPC specialists
Entrepreneurs
SMM specialists
Designers
WHY IT'S
WORTH IT
Minimum time lost, maximum benefits. The course lasts 2 hours.
On average, participants raise the main indicators of advertising campaigns by 50%.
Time spent on writing the SOW and supervising the designer reduces by half.
Brief, hints, helfull services to increase your working speed up to x2.
Review of course participants' creatives, niche statistics.
You will recoup the cost of this course in the first 7 days of launching ads.
COURSE OUTLINE
LESSON 1.
VIDEO RECORD
The evolution of creatives. What works in 2021?
What does ad creative consist of? The role of ad creative in the lead price.
Learn how to properly draft the SOW, briefly and to the point.
Where should I look for references? Why doesn't the phrase "Make something unusual" work?
LESSON 2.
VIDEO RECORD
Types of designers, clients. Who should you avoid?
Creative Score. How to predict quality when
choosing a designer?
Tricks in creatives that give + to CTR.
Reviewing creatives
LESSON 3.
VIDEO RECORD
What should you consider when choosing a performer? Where to search for designers: freelance, people you know?
Test order. How should you check a designer?
Learn how to test hypotheses on the TA. The "triplet" approach.
The role of creatives in the traffic funnel.
LESSON 4.
VIDEO RECORD
2021 trends in advertising design.
Dealing with formats. Static vs Video.
In what niches does the vector/shooting/motion matter?
Creative exhaustion, when to change?
There are clicks, no sales - what to do?
Text positioning on creatives.
LESSON 5.
VIDEO RECORD
How much to pay?
Market rates. Agree in advance.
What do you buy from junior, middle, senior designer?
What's the point of having skills in designer software?
Software overview: Canva, Inshot, Photoshop.
COURSE PREVIEW
DID YOU LIKE IT?
COURSE PLANS
BASIC
$77
Access to all lessons
COURSE CLOSED
$100
STANDARD
$87
Access to all lessons
COURSE CLOSED
$120
Unlimited time access
ADVANCED
$125
Access to all lessons
COURSE CLOSED
$230
Unlimited time access
Additional materials
(brief, services, contractors, tips)
Reviewing your ad creatives in the Telegram (2 weeks)
Contacts of trusted designers
Limited time access (1 month)
Additional materials
(brief, services, tips)
Price increasing every 7 days
07:02:21:22
Roman Sobko
Managing performance unit at Mgid ($100 million market cap)
7 years' experience in digital areas
Founder of XYATIVE, the largest community within the CIS about creatives.
Co-owner of 1 и 2 TOP rated accounts on UpWork.
ABOUT THE AUTHOR
Senior PPC specialist
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